our story

John Charles is a luxury design house, world renowned for mother of the bride outfits that push the boundaries of modern occasionwear. Founded in 1959 and designed exclusively in London for over half a century, the collections are available throughout premier independent boutiques and stores in UK and Europe.

John Charles looks to the needs of the modern woman. Bringing together craft and couture on the simple premise of perfect occasion dressing: beauty and comfort combined. John Charles has earnt a reputation for not just striking designs but for the brand’s signature fit, perfectly accentuating the natural female figure – something fundamental to the brands appeal.

Our luxury fabrics are paramount to our designs, sourced from European mills and with exclusive prints designed in-house. Hand-finishing with placed lace, fine embellishments and crystals ensures a John Charles outfit is a nod to 50 years of heritage and experience.

From designer mother of the bride dresses to jackets, the John Charles millinery collection is the last word in head to toe style. Each hat and fascinator is designed to co-ordinate with the brand’s signature exclusive fabrics.

A John Charles outfit is a one of a kind, made just for you.

the john charles woman

“A lot of hearts & hands create an outfit. We believe in designing for the confidence of the John Charles woman. Our collection is an invitation to her most beautiful self and a celebration of her elegance

John Charles creates outfits for the moments you will remember forever. Seeing a child walk down the aisle. Celebrating a lifetime achievement. The times that become favourite memories and framed photographs.

It is a joy to dress the John Charles woman. It is a tribute to her, on her most cherished occasions.


“We create designs to make our woman feel as special as she deserves. With an eye for detail, our designs invite you to discover the elegant subtleties that make something beautiful. We believe the expert consideration of each stunning embellishment and the soft touch of the luxury fabric creates a refined opulence that empowers.

Modern and sophisticated, we draw upon the archives of timeless style and updates with contemporary edge to create a look quintessentially for the John Charles woman. We have always understood quality over quantity, and the joy in having less and better.

We believe in her elegance and are proud to see her celebrate it gracefully.”

– Regine Ellis, Creative Director