At The Races


Our master stylists navigate the Ascot dress code to pick the best in show.

‘What to wear to Royal Ascot?’ might well be just the most British of style conundrums.

Steeped in 304 years of Royal tradition, the Royal Ascot is renowned for its strict, formal dress code which sees attendees don demurely fabulous finery. Notoriously strict rules down to the millimetre dictate that if your shoulder straps or your dress length are even slightly off, you’re out!

This year’s strict dress code has finally been released. Bare shoulders are an absolute no-no, midriffs must be covered, and hemlines above the knee will not be tolerated. In a surprising move, neither will be fascinators. Only hats or headpieces with a solid base of four inches or more in diameter will be permitted.

“We are still seen to be at the forefront of formal fashion in the summer season,” confirms Juliet Slot, the commercial director.

“It’s a unique place which we occupy. The important differentiation from all other occasion wear at Royal Ascot is that we are about formal attire.”

With all that in mind, our master stylists have chosen their perfect Ascot looks.



A brand new addition to John Charles, this sophisticated textured style is the one for the fashion-forward in occasion wear.

Still classically romantic, this exquisite pattern continues on into the tailored crop jacket and matching hat.

The coordinated hat with bow detailing ticks all the boxes for the Ascot guidelines!



Perfectly placed pleating from the waist, the shape is pure femininity.

The beauty of the dress is in it’s classic winter blue colour which perfectly compliments any skin colour.

Thanks to the cut and unique tones this style is a true statement, while ticking every Ascot occasion wear rule in the book.



In our John Charles signature shape, this design takes inspiration from chinoiserie paintings.

The rich navy is lifted by delicate pinks and lilacs and the sensational illusion lace sleeves keep the focus on the shoulders and feminine illusion neckline which gently falls from the lightest sophisticated lace to the opulent blues.